During The Introduction it is important to not only understand the Definite Major Purpose of the horse business, but also the unique characteristics of both the owner and the business. These characteristics should be heavily leaned upon when developing the image for the business.

In the case of Namgis Quarter Horses, the operation had a fantastic new facility. It calls the rolling country just West of San Antonio home and so the facility was developed atop the rolling countryside.

Having a very nice facility is fantastic. Operating just south of the Texas Hill Country is also a nice plus. Breeding a horse like Bucks Hancock Dude will undoubtedly be an advantage in the horse industry. Here's the big reveal regarding differentiation in the horse industry:

• The nice facility is a plus.
• The location is a plus.
• The proven stallion is a must.
• NONE of these items will help distinguish one horse business from another.

We are fortunate to be working with a business professional who understands the importance of the Business Image - the Brand. Stan Sigman has made our job easier by installing an eclipse windmill at his facility.

Beginning the identity development with imagery like this makes a job significantly easier. However, it doesn't stop there.

Getting to know Mr. Sigman allowed us to become aware of his passion for the western heritage. Also, he is very active and desires a youthful vibrant feel for Namgis Quarter Horses. The colors used in the design should reflect that vibrant culture Namgis Quarter Horses exemplifies.

Below are the first set of logos we delivered:

After studying each logo and soliciting feedback from family, prospective clients and industry professionals, it was decided that the last logo in this list would be the focus of our direction.

Through the revisions process, the final logo eventually became what you see below:

Your logo should accomplish three things:

1. Identify what you do QUICKLY.
2. Establish a brand you aim to promote.
3. Differentiate you in an effort to be remembered easily.

(1)
The final logo we created for Namgis Quarter Horses identifies the business quickly as a Horse Business that specializes in the American Quarter Horse.

(2)
Mr. Sigman is developing the next great bloodline of roping and barrel racing horses. This bloodline is his product and will be known as the Namgis bloodline. Therefore, Namgis is the brand name for Stan Sigman's product. The logo establishes that brand name quickly.

(3)
The final logo also uses colors and imagery in ways to implant the identity in the minds of the people who see it. It then becomes immediately recognizable in the future. In fact, those who have seen the logo will immediately draw the connection between it and the facility if they ever get the chance to attend an event at Namgis Quarter Horses. The operation reinforces the logo and vice versa.

Helpful Tip
You, your specialty, your facility or your product should reinforce your logo. And your logo should reinforce whatever is reinforcing it in order to gain maximum benefit from creating an image for your horse business.

Further Reading: If you haven't read The Introduction, check it out.