The only way to get a business image recognized is to get it in front of people. As soon as the Definite Major Purpose for the horse business was determined, keyword research resulted in our target phrases being Roping Horses and Barrel Horses.

As soon as the Namgis keyword phrases were chosen, the primary domain, NamgisQuarterHorses.com, was made active.

Do Not put an 'under construction' sign on your site. Provide copy on the site that describes what you do, why your business is different than your competitors, and what products/services your website will provide.

Supporting sites NamgisBarrelHorses.com and NamgisRopingHorses.com that target specific keyword phrases were also immediately implemented and linked to the the primary domain, NamgisQuarterHorses.com.

Development began on all three sites. The sites being worked on are not available to the public. The placeholder sites describing your business are made available to the public, and more importantly, the search engines. However, it is not a good idea to make sites undergoing development available, as things change on them to often, and they tend to be buggy until they are finalized.