Introduction applies to two entities in this post. (1) We are introducing you to Namgis Quarter Horses. (2) The first step in any project is for our team to be introduced to the horse business.

In any relationship the introduction comes first. What is important?

Well, a good first impression is nice. A friendly atmosphere is always a positive sign even in a professional setting. However, there is one thing that is most important when introducing yourself to a new project:

Value. Value is in the Definite Major Purpose for the horse business.

Mr. Stan Sigman, formerly of AT&T Mobility, was returning to his roots. Mr. Sigman was raised in North Texas and enjoyed rodeoing growing up - calf roping in particular.

It was time for him to retire, but only from AT&T. Stan had big plans for continuing his work in business, but now it's the horse business.

Our task is to develop the brand around Namgis Quarter Horses. We will also design and host the website. Future responsibilities may include public relations for events, print materials, etc.

Back to the task at hand: We have to find the A1, super important, primo reason for Stan to even have a horse business. Yes, he will raise horses, train horses, sell horses, host events at the new facility, etc.

BUT, the first step to having a successful horse business is to know what equals success. If you don't know which direction is North, it's pretty hard to travel that way. Even if you are going in the right direction, there's no way to know. That's why the first step is to always Define the Major Purpose for Your Horse Business.

After a very enjoyable conversation with Mr. Sigman during which we explored his reasons for entering the horse business and his criteria for declaring success, we sat down in the office and wrote down the Definite Major Purpose of Namgis Quarter Horses:

Namgis Quarter Horses will produce the next highly sought after roping and barrel racing horse bloodline while hosting high profile, philanthropic roping and barrel racing events.