Calf roping horses stand like a statue and have to pretend nothing is happening while being 100% aware of everything that is going on around them. Then, in a split second, they are asked to run as fast as they can possibly run until they are asked to do something else, which just happens to be stopping completely. Of course, now they have to run backwards. All that running forward, and now they have to back up. That is until they are supposed to just stand there as before - like a statue, but completely aware.

Sound Ridiculous? Or Familiar?

Businesses don't have the luxury of knowing everything that is coming their way. They have to be like the calf roping horse. Businesses must exude calm confidence while always remaining aware. When they move, they must move quickly. Businesses also have to know when enough is enough and when to back off.

How?

Successful businesses know why they are in business. They have a purpose. Your Horse Business is no different. Your Horse Business needs a Definite Major Purpose (DMP).

Having purpose will result in you enjoying more personal fulfillment. Having a focus for your business will result in more profitability. Here are the three parts to the series:

1. Specializing in the Horse Business: Definite Major Purpose Part 1
2. Saying NO in the Horse Business: Definite Major Purpose Part 2
3. How to Take Action in the Horse Business: Definite Major Purpose Part 3

Now it is time for you to get a hard copy of the Definite Major Purpose for your Horse Business. Take a sheet of paper and write it down right now. You can always revise. In fact, you should revise the Definite Major Purpose for your Horse Business often.

Things to note while writing your Definite Major Purpose:

• It should be a burning desire. If you have to remind yourself to think about it each day, then it's not it. If the Definite Major Purpose for your horse business does not excite you, you won't do what it takes to achieve it.
• Picturing your horse business accomplishing its purpose actually makes it happen. So, take your time and go through the proper steps to develop a good one.
• Philosophies, like Improve the reputation of the horse industry, are great but your Definite Major Purpose should be achievable. Spend some time thinking about HOW you will improve the reputation of the horse industry. When you achieve your DMP, update it.

If you haven't yet read the series, here are all three parts:

1. Specializing in the Horse Business: Definite Major Purpose Part 1
2. Saying NO in the Horse Business: Definite Major Purpose Part 2
3. How to Take Action in the Horse Business: Definite Major Purpose Part 3

If you have, then get started writing down the Definite Major Purpose of your Horse Business.

Leave a comment below if you have questions, critiques or just want to tell us what your DMP is. The exposure will be good for your horse business Web site.

Related Reading: Develop Effective Strategies in the Horse Business