On-Line Marketing
We develop marketing strategies that
generate real-world results you can measure.
Hi, We're RanchForeman.
And we are letting the secret out.
If you've ever had a conversation about your business, then you're ready for on-line marketing. Many people are put off by the primary school names identifying many of the services that are available on the Internet. Others are wary of being watched. Some folks aren't sure if they have the technical chops to get done what they need to get done. Still others just aren't sure if it's worth the time and effort.
Well, here's the scoop:
- The names are stupid.
- You are being watched.
- You don't have the chops.
- But, it works.
Don't worry about the names. This time next year, there will be a whole different group of "Social" tools to utilize for business purposes. Don't worry about being watched. When you go to the feed store, you could be watched then as well. The Internet is just another public place. That's all. Don't worry about being able to do it yourself. We trust that you can learn. That's why we're building the HorseBiz Academy. But, we'll also continue to offer this powerful return on investment for years to come.
Why? Because we use On-Line Marketing for our own businesses - And it works.
What's On-Line Marketing?
Technically, On-line marketing is a very broad term including, but not limited to Search Engine Optimization (SEO), Search Engine Marketing, E-mail Marketing, Social Media and the list goes on.
We focus on the conversation.
What conversation?
There is only one - the conversation that should be happening between your business and your customers.
On-line marketing is not about placing an ad and seeing what happens. This tool is about engaging your target audience with pictures, video, and information that relates to your business in an effort to start a conversation and measure the results.
Interested people become engaged prospective clients. Prospective clients become customers. And customers become evangelists.
It's hard to find companies who actually give a crap. We develop strategies utilizing search engines, social media, and email that provide value and establish the fact that you care about your customers.
If you don't care, this service is not for you. If you do, you'll have to beat your new clients off with a stick.
Service Details
- Social Media
First, it's important to clarify how we describe Social Media. Facebook, Youtube, MySpace, Flickr, Twitter, etc. are not Social Media. They are social media services. Those services change from year to year. Your media does not. Your media includes pictures, video, written words, audio recordings, etc. We use whatever Social Media Services that are popular at the time to distribute media relating to your horse business to effectively drive traffic to your Horse Business Web Site and increase revenue. - Search Engine Optimization
Also known as SEO, this service comprises all of our efforts to get your website listed favorably within Search Engines like Google, Yahoo and Microsoft Bing. The service includes:- Initial analysis to determine a baseline
- Keyword Research
- Web site page updates to optimize for each page's related target keywords
- Link Building
- Search Engine Submission
- Content Recommendations (or Content Creation depending upon the project) Articles, Blog creation, email newsletters, online press releases, etc.
- Email Marketing
Your list of contacts will quickly become your most valuable business asset. We help you build this list and create a campaign that provides your target audience with targeted information that relates to your horse business. - Search Engine Marketing
Search Engine Marketing, or SEM, is the process of managing Pay Per Click campaigns within search engines like Google, Yahoo and Bing in an effort to drive traffic to your Web Site.
