Wednesday
Sep082010

Horse Business Details

Client
Namgis Quarter Horses
Owner
Stanley T. Sigman
Focus
Roping Horses
Barrel Horses
Logo Design
Custom Postcards
Event Poster
20 Page Program
Ad Design
Production Catalog
Horse and Facility Photography

Former AT&T Wireless CEO, Stan Sigman, paired online marketing with a philanthropic event to reach professional tiedown ropers. RanchForeman produced the 1st Annual Namgis Premier raising over $25,000 for Multiple Sclerosis Programs and Research while enjoying performances from professional ropers such as Monty Lewis, Justin Maass, Tyson Durfey, Fred Whitfield and many more.

Namgis Quarter Horses is producing the next must-have bloodline for roping horses and barrel horses. There exists some overlap between these two facets of the horse industry, so the Namgis Premier targeted a significant percentage of the audience Namgis Quarter Horses is trying to reach. The level of competition ensured that the market exposed to the new Namgis brand were influencers. It was also the official launch event for NamgisQuarterHorses.com.

RanchForeman designed a youthful brand with vibrant colors in an effort to be memorable as well as reflect the image of the Namgis Quarter Horses headquarters.

We then developed strategies to introduce the brand to a targeted market. Utilizing direct mail postcards, posters, social media and the new Namgis website, we promoted the event and drove traffic to NamgisQuarterHorses.com.

Tuesday
Sep072010

Horse Business Details

Client
7HR Quarter Horses
Owner
Herman and Gwenda Rose
Focus
Roping Horses
Reined Cow Horses
Logo Design
Ad Design
Business Cards
Letterhead and Envelopes

Herman and Gwenda Rose of 7HR Quarter Horses produce roping horses and cow horses at their ranch in Pettus, TX. Successful cow horse bloodlines are reflected in all 7HR mares who are crossed on stallions like Reminic, Smart Chic Olena, and the currently-campaigning 7HR sire, HR Tiny Tim.

RanchForeman developed a business identity using the ranch's existing brand and developed 7HRQuarterHorses.com around that identity.

The Rose's use word-of-mouth and business cards to drive traffic to the website.

Monday
Sep062010

Horse Business Details

Client
Plains Horizon Equine Insurance
Owner
Marvin Tavarez, Jr.
Focus
Horse Insurance

Plains Horizon Equine Insurance is a full-service horse insurance company providing coverages from equine full mortality and major medical to farm and ranch liability and more. RanchForeman was tasked with developing a brand for the new company that reflected the strong relationships forged with its existing customers in addition to the old school tendencies of owner, Marvin Tavarez, Jr.

We developed a business name and branding image for the new company that had instant rapport with many of his best clients while also being fresh and recognizable.

GetHorseInsurance.com launched during the National Finals Rodeo in Las Vegas, NV, as Mr. Tavarez distributed business cards and brochures from a booth at the event.

Letterhead and envelopes that prominently display the GetHorseInsurance.com domain as well as properly placed print advertisements continue to gain exposure for the quickly growing business and drive traffic to the website.